2. Definitions

Adult Content shall mean content of an erotic, sexual or pornographic nature, which is unsuitable for children below the age of 16.

Aggregator shall mean an enterprise which is technically integrated with and has an agreement with Mobile Operators, or a company which acts on behalf of the Mobile Operators, for the processing of Premium Rate services. Aggregators resell this integration to Content Providers. An Aggregator is responsible for ensuring that the Content Provider(s) which make(s) use of the Aggregator’s services is/are acquainted with and comply/complies with the code of practice of the Framework Agreement. An Aggregator may also act as Content Provider.

Application Code shall mean a four-digit number, outside of the Danish numbering plan for landline and mobile numbers, which begins with 1, and by means of which an SMS or MMS may be sent.

Content Provider shall mean a provider of Premium Rate goods and services.

Continuous Subscription shall mean a subscription that does not have a termination date and which does not need to be re-ordered. A continuous Subscription-Type Service carries on until the End User actively submits a termination request to the Content Provider. Prior to order, the End User shall be expressly informed that the service in question is a continuous Subscription-Type Service.

Digital Services shall mean services that are supplied in digital form to the telephone or other digital medium, for example ringtones, wallpapers, SMS polls.

Durable Medium shall mean a medium with content that can be reproduced within a relevant period. The following media can be used as Durable Media: e-mails, letters or SMS messages.

End User End-user refers to individual persons with a mobile phone and a subscription with a mobile operator mentioned in section 1.1. End User is liable for its use of services purchased through an Application Code according to the subscription terms that apply to the End User Agreement with the Mobile Operator. Similarly, this will apply when an End User uses a business subscription.

Executive Order shall mean the Danish Executive Order on the Provision of Communications Networks and Services (Bekendtgørelse om udbud af elektroniske kommunikationsnet og -tjenester), No. 715 of 23 June 2011.

Framework Agreement shall mean the Framework Agreement on Mobile Content and Payment Services in force from time to time and which the Parties have entered into.

Mandatory Text shall mean information a Content Provider is obliged to disclose in connection with its advertising as a result of legislation, binding guidelines from public authorities or industry agreements.

MMS shall mean Multimedia Messaging Service in accordance with the 3GPP Technical Specifications, whereby a multimedia message can be sent and/or originated from compatible communications equipment connected to the systems of Mobile Operators.

MMS-C (Multimedia Message Service Centre, also called MMS-R, Multimedia Messaging Service Relay) shall mean the function used to exchange an MMS between Mobile Operators.

MMS MO (Mobile Originated) shall mean mobile originated MMS. An MMS sent from a mobile telephone or other compatible communication equipment.

MMS MT (Mobile Terminated) shall mean mobile terminated MMS. An MMS received on a mobile telephone or other compatible communication equipment.

In the following, “Mobile Originated Message” and “Mobile Terminated Message” are used as generic terms for mobile originated SMS and MMS and mobile terminated SMS and MMS, respectively.

Mobile Company shall mean the company with which the End User has a customer relationship, and which handles payments via the mobile telephone bill and/or payments via mobile pre-paid solutions.

Mobile Operator shall mean an enterprise with a licence to establish and operate a radio infrastructure for mobile communication in Denmark, or a mobile virtual network operator which has entered into an MVNO agreement with one of the above Mobile Operators.

Nonprofit Collections shall mean Nonprofit Collections for religious communities or churches, funds, associations, foundations and institutions, etc., authorised by the police to conduct Nonprofit Collections, or which are in some other manner authorised to conduct Nonprofit Collections under Danish law.

Premium Rate shall mean goods and services purchased with associated payment, where payment is made directly or indirectly via the mobile telephone bill/the pre-paid account. Premium Rate via an Application Code, which occurs in relation to barcodes (e.g. 1D barcodes and 2D QR codes), Bluetooth, NFC, iBeacon, apps, e-mail, URLs, tags, application software and similar technologies, is covered by the Framework Agreement.

Service Type shall mean the general category of a service. Examples include: polls, tickets, competitions, Nonprofit Collections, vending machine purchases, etc.

Similar Services shall mean services of the same kind offered by the same Content Provider on the same technical platform and advertised in the same medium.

SMS-C shall mean the function used to forward and store-and-forward an SMS message between Mobile Operators.

SMS MO (Mobile Originated) shall mean mobile originated SMS. An SMS sent from a mobile telephone or other compatible communication equipment.

SMS MT (Mobile Terminated) shall mean mobile terminated SMS. An SMS received on a mobile telephone or other compatible communication equipment.

Subscription-Type Service shall mean a service that is not supplied as a stand-alone service that immediately follows the purchase.

TI shall mean the Telecommunication Industries Association in Denmark – www.teleindustrien.dk.