12. Content provisions

12.1 Premium Rated adult services

The following types of adult services may not be sold via a Premium Rated service:

  • Descriptions of sexual or erotic matters.
  • Contact and dating services with a view to sexual activities or other related elements.
  • References to other services or numbers with sexual or erotic content.
  • Descriptions of violence.
  • Access codes, passwords or similar elements providing access to services with the above content.

The following content is however lawful:

  • Images of lightly clothed persons, provided however that their genitalia are covered and, in the case of women, their breasts are also covered.
  • Persons wearing a G-string or transparent clothing are permitted provided their genitalia are not visible.
  • Drawings or caricatures of genitalia/images of bottoms in a humorous context are permitted in this category.
  • Content/material in the form of text, e.g. erotic stories and sexual/erotic descriptions, is permitted, provided the texts do not describe events and/or situations which would not be permitted if they were depicted as images.
  • Content/material in the form of sound, e.g. ringtones and greetings sounds, is permitted, provided the sounds do not reflect events/situations which would not be permitted if they were depicted as images.

Images of persons who touch their own genitalia are not permitted, nor is interaction of a sexual nature between two or more persons.

For guidelines relating to advertising services for children and young people, reference is made to section 8 of the Danish Marketing Practices Act (Markedsføringsloven).


12.2 Collections for charity

Services may be offered in the form of humanitarian or non-humanitarian collections, provided that the recipient of the donated funds has an approval from the Board of Collections to make a collection or otherwise is approved to conduct collections according to Danish law.


12.3 Competitions

Competitions may not be offered as a Continuous Subscription.

The total cost of taking part in the competition, and details of the individual Premium Rates, must be made clear before the competition starts.

If a Content Provider wishes to offer more than one competition in the same medium (defined as the same issue of a newspaper, a periodical, a particular web site, etc.), it is a requirement that the competitions offered are substantially different from each other. Otherwise the competitions will be considered to be a single competition, with the related requirement to adhere to the maximum amounts set out above.

Competitions offered via “non-durable media” such as TV and radio will always be considered to be a single competition, if they are offered by the same Content Provider on the same channel, in the same programme and within the same 24-hour period. For charitable lotteries, reference is made to the section on maximum amounts above.

12.4 Financial services

Services may not be offered where the application for micro loans (credit loans, SMS loans etc.) entails a fee to the End User.

Services may not be offered where the End User can use a Premium Rated Service to pay for virtual currency (Bitcoin, etc.).
Virtual currency in the form of purchase of game coins or other forms of credits for online games (World of Warcraft, Forge of Empires, etc.) is however allowed.

Content Providers cannot offer Services where a payment from an End User can be forwarded to other End User´s virtual wallet or can be withdrawn from the Premium Service eco system – eg. paid out to a bank account or deposited onto a debit/credit card.

12.5 Marketing of services to minors (under 18 years)

  1. Subscription-based services may not be sold to minors. 
  2. Use of text stating that a service is only for + 18 / adults or use of on-line age verification does not mean that a service is not aimed at minors.
  3. A decision on whether marketing of a service is directed at minors will be based on the content of the service, the appearance of the marketing material, the language used and the marketing channels.
  4. A decision on whether a service is directed at minors is made solely by 4T and cannot be contested.

12.6 Documentation for purchase of service:

When purchasing a service where the registration takes place online, the content provider must provide the following information in connection with customer complaints:

  • active link to the service landing page used by the customer
  • documentation for time of entry of mobile number 
  • documentation for the time of entering PIN code information
  • which IP address the customer used at the time of registration
  • which mobile handset type the customer used at the time of registration.