When advertising and selling premium services and products, the content provider is responsible for adhering to the applicable legislation, including the Danish Marketing Practices Act (Markedsføringsloven) and the Danish Consumer Contracts Act (Forbrugeraftaleloven), in particular the obligations arising out of the provisions on distance selling in the Danish Consumer Contracts Act (Forbrugeraftaleloven). Reference is also made to the Danish Consumer Ombudsman’s currently applicable Guidelines on Children, Young People and Marketing Practices (Forbrugerombudsmandens vejledning om Børn, Unge og Markedsføring).
The Operator is required to ensure that the content providers with which the Operator enters into agreements are aware of the requirements arising out of the Framework Agreement in force from time to time.
It should be noted in particular that when advertising services or engaging in any other form of communication relating to the services, the content provider shall quote the price for using the service (premium rated charging), and shall specify that the end user is also required to pay the Operator’s end user price for traffic relating to use of the service.
Attention is drawn to services aimed at children and adolescents (under 18). The total amount for the purchase of this service shall not exceed what children and young people are expected to possess